Everyone Is Not Your Customer.

The Only Thing Leaders Have In Common Is The Shared Decision To Lead.

People Get Good Gigs Because They Stand Up....you Don't Get Picked. Reject The Tyranny Of Picked. Pick Yourself.

You Have Everything You Need To Build Something Far Bigger Than Yourself.

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.

One Key To Moving Forward Is Knowing What To Leave Behind.