So Sure, Start With A Slogan. But

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.

The Goal In Blogging/ Business/ Inspiring Non-fiction Is To Share A Truth, Or At Least A Truth As The Writer Sees It. To Not Just Share It, But To Spread It And To Cause Change To Happen. You Can Do That In At Least Three Ways: With Research (your Own Or Reporting On Others), By Building And Describing Conceptual Structures, Or With Stories That Resonate.

You Get To Keep Making Art As Long As You Are Willing To Make The Choices That Let You Make Your Art.

In The Long Run, Doing Work That's Important Leads To More Happiness Than Doing Work That's Merely Profitable.

You Can Raise The Bar Or You Can Wait For Others To Raise It, But It's Getting Raised Regardless.