So Sure, Start With A Slogan. But

Our Job Is Obvious: We Need To Get Out Of The Way, Shine A Light, And Empower A New Generation To Teach Itself And To Go Further And Faster Than Any Generation Ever Has.

Insulate Yourself... From Anonymous Angry People Expose Yourself To Art You Don't Yet Understand Precisely Measure The Results That Are Important To You Stay Blind To The Metrics That Don't Matter Fail Often Ship Lead, Don't Manage So Much Seek Out Uncomfortable Situations Make An Impact On The People Who Matter To You Be Better At Your Baseline Skills Than Anyone Else Copyedit Less, Invent More Give More Speeches Ignore Unsolicited Advice

You Dont Need To Convince Everyone. All You Need To Do Is Motivate People Who Choose To Follow You.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

What If Getting Bigger Isn't The Point? What If You Merely Got Better?