No One Has Ever Built A Statue

Authenticy In Marketing Is Telling A Story People Want To Hear.

Transferring Your Passion To Your Job Is Far Easier Than Finding A Job That Happens To Match Your Passion.

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.

Our Job As Marketers And Leaders, Is To Create Vibrant Pockets, Not To Hunt For Mass.

Even Good Excuses, Really Good Ones, Don't Help Very Much. Explanations, On The Other Hand, Are Both Scarce And Useful. And Accurate Forecasts And Insightful Intuition Are Priceless.