Everything At Apple Can Be Best Understood

You Can't Be No. 1 Unless You Think Like No. 1. You Have To Appear Like No. 1.

The New Leaders Face New Tests Such As How To Lead In This Idea-intensive, Interdependent Network Environment

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.

The Real Challenge Is Not To Get People To Remember More, But To Get Them To Understand Better. We're Just Now Beginning To Be Able To Show What We Can Implement With Technological Tools. I Think Our Interest At Apple Is To Be The Provider Of The Instruments That Will Help Educators And Students Create And Entirely New Kind Of Learning Than What We Have Now.

Those Lessons That I Got Along The Way Are The Ones That Have Shaped My Life For The Last 20 Years.