Great Marketers Don't Make Stuff. They Make

The Problem With Holding A Grudge Is That Your Hands Are Then Too Full To Hold Onto Anything Else. It Might Be The Competition Or A Technology Or The Lousy Things That Someone Did A Decade Ago. None Of It Is Going To Get Better As A Result Of Revisiting The Grudge.

But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.

Ideas In Secret Die. They Need Light And Air Or They Starve To Death.

How Do I Dance With The Fear? Fear Is Not The Enemy. Paralysis Is The Enemy.

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.