Great Wisdom Not Applied To Action And

Mission Defines Strategy, And Strategy Defines Structure.

Marketing Is The Distinguishing, Unique Function Of The Business.

One Does Not Start With Facts. One Starts With Opinions.

Leadership Is Lifting A Person's Vision To High Sights, The Raising Of A Person's Performance To A Higher Standard, The Building Of A Personality Beyond Its Normal Limitations.

Understanding Our Strengths, Articulating Our Values, Knowing Where We Belong -- These Are Also Essential To Addressing One Of The Great Challenges Of Organizations: Improving The Abysmally Low Productivity Of Knowledge Workers.