Habits Are More Powerful Than Fears.

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

Figure Out The People Part And The Technology Gets A Whole Lot Simpler.

Fans, True Fans, Are Hard To Find And Precious. Just A Few Can Change Everything. What They Demand, Though, Is Generosity And Bravery.

As Creators, Our Pursuit Of Perfection Might Be Misguided, Particularly If It Comes At The Expense Of The Things That Matter.

Too Often, We Don't Give People The Opportunity To Fill In The Blanks.