I Don't Think Apple Has To Own

We Have To Make Sure, At Apple, That We Stay True To Focus, Laser Focus - We Know We Can Only Do Great Things A Few Times, Only On A Few Products.

Price Is Rarely The Most Important Thing. A Cheap Product Might Sell Some Units. Somebody Gets It Home And They Feel Great When They Pay The Money, But Then They Get It Home And Use It And The Joy Is Gone.

America Is Always Stronger When We Do Things Together.

I Just Want To Build Great Products.

Creativity Is People Who Care Enough To Keep Thinking About Something Until They Find The Simplest Way To Do It.