We're Very Simple People At Apple. We

Creativity Is People Who Care Enough To Keep Thinking About Something Until They Find The Simplest Way To Do It.

So Let Me Be Clear: I'm Proud To Be Gay, And I Consider Being Gay Among The Greatest Gifts God Has Given Me.

Siri Has Proven To Us That People Want To Relate To The Phone In A Different Way.

You Are More Powerful Than You Think.

I Think Anything Can Be Forced To Converge. The Problem Is That Products Are About Tradeoffs, And You Begin To Make Tradeoffs To The Point Where What You Have Left At The End Of The Day Doesn't Please Anyone. You Can Converge A Toaster And A Refrigerator, But Those Things Are Probably Not Going To Be Pleasing To The User.