We're Very Simple People At Apple. We

We Have To Make Sure, At Apple, That We Stay True To Focus, Laser Focus - We Know We Can Only Do Great Things A Few Times, Only On A Few Products.

I Learned That Focus Is Key. Not Just In Your Running A Company, But In Your Personal Life As Well.

I Despise Politics. There Is No Room For It In A Company. My Life Is Going To Be Way Too Short To Deal With That.

The Worst Thing In The World That Can Happen To You If You're An Engineer That Has Given His Life To Something Is For Someone To Rip It Off And Put Their Name To It.

No One Should Have A Key That Turns A Billion Locks. It Shouldn't Exist.