I Don't Want To Use My Creative

Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.

All Businesses Need To Be Young Forever. If Your Customer Base Ages With You, You're Woolworth's.

What's Dangerous Is Not To Evolve.

If You Only Do Things Where You Know The Answer In Advance, Your Company Goes Away.

The Three Most Important Things In Retail Are Location, Location, Location. The Three Most Important Things For Our Consumer Business Are Technology, Technology, Technology.