What's Dangerous Is Not To Evolve.

One Of The Things That I Hope Will Distinguish Amazon.com Is That We Continue To Be A Company That Defies Easy Analogy. This Requires A Lot Of Innovation, And Innovation Requires A Lot Of Random Walk.

Be Proud Of Your Choices, Not Your Gifts.

The Net Is Pretty Cool, But The Physical World Is The Best Medium Ever.

We Are Our Choices. Build Yourself A Great Story.

Our Garage Was Basically Science Fair Central.