If You Want To Be Inventive, You

If You're Competitor-focused, You Have To Wait Until There Is A Competitor Doing Something. Being Customer-focused Allows You To Be More Pioneering.

Amazon.com Strives To Be The E-commerce Destination Where Consumers Can Find And Discover Anything They Want To Buy Online.

We're Not Competitor Obsessed, We're Customer Obsessed. We Start With The Customer And We Work Backwards.

There Are Two Kinds Of Companies, Those That Work To Try To Charge More And Those That Work To Charge Less. We Will Be The Second.

The Most Important Single Thing Is To Focus Obsessively On The Customer. Our Goal Is To Be Earth's Most Customer-centric Company.