The Book Is Not Really The Container

The Balance Of Power Is Shifting Toward Consumers And Away From Companies The Right Way To Respond To This If You Are A Company Is To Put The Vast Majority Of Your Energy, Attention And Dollars Into Building A Great Product Or Service And Put A Smaller Amount Into Shouting About It, Marketing It.

Read The Declaration Of Independence To Your Children As A Tradition Every Fourth Of July. Make Sure They Understand Why The Word "pursuit" Precedes The Word "happiness."

If Your Customer Base Is Aging With You, Then Eventually You Are Going To Become Obsolete Or Irrelevant. You Need To Be Constantly Figuring Out Who Are Your New Customers And What Are You Doing To Stay Forever Young.

I Think If People Read More, That Is A Better World.

Advertising Is The Price You Pay For Unremakable Thinking.