I Must Have Done About 25,000 Promos.

Songs Used To Be Short, Then They Became Longer, And Now Theyre Getting Shorter. But Otherwise, Music Is About A Beat And A Message. If The Beat Gets To The Audience, And The Message Touches Them, Youve Got A Hit.

Anytime In Radio That You Can Reach Somebody On An Emotional Level, You're Really Connecting.

That Something Extra, I Believe, Is A Certain Humanity That Comes From Upbeat And Positive Human Interest Letters And Success Stories. Advertisers Like To Be Associated With Those Qualities.

But Otherwise, Music Is About A Beat And A Message.

Despite All The Technical Improvements, It Still Boils Down To A Man Or A Woman And A Microphone, Playing Music, Sharing Stories, Talking About Issues -- Communicating With An Audience.