I Regard A Great Ad As The

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.