I Regard A Great Ad As The

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency

There Is No Such Thing As A Permanent Advertising Success.

Whether Or Not The Standard Of Living Made Possible By Mass Production And In Turn By Mass Circulation, Is Supported By And Filled With The Work Of Us Hucksters, I Guess Is Something That Only History Can Decide.