I Think A Smart Woman Can Sell

If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

I Am One Who Believes That One Of The Greatest Dangers Of Advertising Is Not That Of Misleading People, But That Of Boring Them To Death.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.