I Think That, Ah, I'm A Very

If You Have A Business Model That Relies On Customers Being Misinformed, You Better Start Working On Changing Your Business Model.

Be Proud Of Your Choices, Not Your Gifts.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

If You Look At Academic Studies, You Can See That Stock Prices Are Most Closely Correlated With Cash Flow. It's Such A Straightforward Number. Cash Flow Is What Will Drive Shareholder Returns.

Seek Instant Gratification - Or The Elusive Promise Of It - And Chances Are You'll Find A Crowd There Ahead Of You.