I Told All Of Our Original Investors

Strip Malls Are History.

Lowering Prices Is Easy. Being Able To Afford To Lower Prices Is Hard.

Our Alliance With Toysrus.com Has Proven To Be A Great Win For Customers, And We've Looked Forward To Taking The Next Step By Introducing The New Babiesrus.com Teamed With Amazon.com Store Since We Forged The Alliance Last August.

If Everything You Do Needs To Work On A Three-year Time Horizon, Then You’re Competing Against A Lot Of People, But If You’re Willing To Invest On A Seven-year Time Horizon, You’re Now Competing Against A Fraction Of Those People, Because Very Few Companies Are Willing To Do That. Just By Lengthening The Time Horizon, You Can Engage In Endeavours That You Could Never Otherwise Pursue. At Amazon We Like Things To Work In Five To Seven Years. We’re Willing To Plant Seeds, Let Them Grow—and We’re Very Stubborn. We Say We’re Stubborn On Vision And Flexible On Details.

If You Are Going To Do Large-scale Invention, You Have To Be Willing To Do Three Things: You Must Be Willing To Fail; You Have To Be Willing To Think Long Term; And You Have To Be Willing To Be Misunderstood For Long Periods Of Time.