I Was With Shaq At His Home

Social Media Provides An Avenue To Build Relationships With Media Outlets And Have An Ongoing Relationship With Reporters.

We'll Continue To See More And More Brands Integrate Social Causes, Charitable Components And Environmental Issues As Underlying Themes To Their Campaigns And Messaging. Humans Connect With Humans After All, And Brands Are Using This As A Point Of Connection To Engage With Their Audience, Especially Charity-minded Generation Y.

Ask Forgiveness, Not Permission. But Make Sure You Bring Your Results With You.

We All Have Personal Brands And Most Of Us Have Already Left A Digital Footprint, Whether We Like It Or Not. Proper Social Media Use Highlights Your Strengths That May Not Shine Through In An Interview Or Application And Gives The World A Broader View Of Who You Are. Use It Wisely.

You're More Likely To Drown In The Sea Of Sameness Than Get Eaten By A Shark While Navigating New Waters.