If It Doesn't Sell, It Isn't Creative.

You Make The Best Products You Can, And You Grow As Fast As You Deserve To.

Make Sure You Have A Vice President In Charge Of Your Revolution, To Engender Ferment Among Your More Conventional Colleagues.

Don’t Just Create Content To Get Credit For Being Clever — Create Content That Will Be Helpful, Insightful, Or Interesting For Your Target Audience.

Within Every Brand Is A Product, But Not Every Product Is A Brand.

Talent, I Believe, Is Most Likely To Be Found Among Nonconformists, Dissenters, And Rebels.