If The Brutal Facts Are Not Faced

By The Late '90s, Those Who Were Paying Attention Perceived The Internet As A 20-foot Tidal Wave Coming, And We Are All In Kayaks.

The New Environment Dictates Two Rules: First, Everything Happens Faster; Second, Anything That Can Be Done Will Be Done, If Not By You, Then By Someone Else, Somewhere.

Accept That No Matter Where You Go To Work, You Are Not An Employee You Are A Business With One Employee, You. Nobody Owes You A Career. You Own It, As A Sole Proprietor.

You Have To Understand What It Is That You Are Better At Than Anybody Else And Mercilessly Focus Your Efforts On It.

The Internet Doesn't Change Everything. It Doesn't Change Supply And Demand. It Doesn't Magically Allow You To Build Businesses By Turning Investors' Money Into Operating Expenses Indefinitely. The Money Always Runs Out Eventually.. The Internet Doesn't Change That, As We Have Seen.