If You Cannot Fail, You Cannot Learn.

The Goal Of Every Startup Experiment Is To Discover How To Build A Sustainable Business Around That Vision.

Lean Thinking Defines Value As Providing Benefit To The Customer; Anything Else Is Waste.

What Differentiates The Success Stories From The Failures Is That The Successful Entrepreneurs Had The Foresight, The Ability, And The Tools To Discover Which Parts Of Their Plans Were Working Brilliantly And Which Were Misguided, And Adapt Their Strategies Accordingly.

The Only Person Who Can Put You Out Of Business, In The Early Days, Is Yourself.

The Goal Of A Startup Is To Figure Out The Right Thing To Build-the Thing Customers Want And Will Pay For-as Quickly As Possible. In Other Words, The Lean Startup Is A New Way Of Looking At The Development Of Innovative New Products That Emphasizes Fast Iteration And Customer Insight, A Huge Vision, And Great Ambition, All At The Same Time.