Imitation Can Be Commercial Suicide.

The Most Powerful Element In Advertising Is The Truth.

Our Job Is To Bring The Dead Facts To Life.

The Truth Isn't The Truth Until People Believe You, And They Can't Believe You If They Don't Know What You're Saying, And They Can't Know What You're Saying If They Don't Listen To You, And They Won't Listen To You If You're Not Interesting, And You Won't Be Interesting Unless You Say Things Imaginatively, Originally, Freshly.

Is Creativity Some Obscure, Esoteric Art Form? Not On Your Life. It's The Most Practical Thing A Business-man Can Employ.

You Cannot Sell A Man Who Isn't Listening; Word Of Mouth Is The Best Medium Of All; And Dullness Won't Sell Your Product, But Neither Will Irrelevant Brilliance.