Imitation Can Be Commercial Suicide.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.

The Heart Of Creativity Is Discipline.

The Most Powerful Element In Advertising Is The Truth.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

You Cannot Sell A Man Who Isn't Listening; Word Of Mouth Is The Best Medium Of All; And Dullness Won't Sell Your Product, But Neither Will Irrelevant Brilliance.