Imitation Can Be Commercial Suicide.

Our Job Is To Bring The Dead Facts To Life.

Advertising Is The Art Of Persuasion.

If You Stand For Something, You Will Always Find Some People For You And Some People Against You. If You Stand For Nothing, You Will Find Nobody Against You, And Nobody For You.

Those Who Are Going To Be In Business Tomorrow Are Those Who Understand That The Future, As Always, Belongs To The Brave.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.