Imitation Can Be Commercial Suicide.

Rules Are What The Artist Breaks; The Memorable Never Emerged From A Formula.

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

The Truth Isn't The Truth Until People Believe You, And They Can't Believe You If They Don't Know What You're Saying, And They Can't Know What You're Saying If They Don't Listen To You, And They Won't Listen To You If You're Not Interesting, And You Won't Be Interesting Unless You Say Things Imaginatively, Originally, Freshly.

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.

The Creative Man With An Insight Into Human Nature, With The Artistry To Touch And Move People, Will Succeed. Without Them He Will Fail.