The Heart Of Creativity Is Discipline.

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.

Research Can Trap You Into The Past.

I Warn You Against Believing That Advertising Is A Science.

Imitation Can Be Commercial Suicide.

Advertising Is The Art Of Persuasion.