In Communications, Familiarity Breeds Apathy.

Never Do Anything Yourself That You Can Hire Someone Else To Do, Especially If They Can Do It Better.

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.

Our Job Is To Bring The Dead Facts To Life.