Interactivity And A Better Experience Aren't Always

If The Starbucks Secret Is A Smile When You Get Your Latte... Ours Is That The Web Site Adapts To The Individual's Taste.

When We Think About Online Learning, It's Such 'early Days.' Bill Gates Is A Wildly Smart Insightful Guy. Yet, Even A Guy As Smart And Insightful As That, 30 Years Ago Can Say Things Like,'who's Every Going To Need More Than 640k Of Memory?'

I Got The Idea For Netflix After My Company Was Acquired. I Had A Big Late Fee For Apollo 13. It Was Six Weeks Late And I Owed The Video Store $40. I Had Misplaced The Cassette. It Was All My Fault.

The Best Managers Figure Out How To Get Great Outcomes By Setting The Appropriate Context, Rather Than By Trying To Control Their People.

Truly Brilliant Marketing Happens When You Take Something Most People Think Of As A Weakness And Reposition It So People Think Of It As A Strength.