It Is Not Possible To Know What

If We Deliver On Time, But The Product Has Defects, We Have Not Delivered On Time.

The Great Discoveries Are Usually Obvious.

The Customer Deserves To Receive Exactly What We Have Promised To Produce - A Clean Room, A Hot Cup Of Coffee, A Nonporous Casing, A Trip To The Moon On Goassamer Wings.

Quality Has To Be Caused, Not Controlled.

Improving Quality Requires A Culture Change, Not Just A New Diet.