Quality Has To Be Caused, Not Controlled.

Being Convinced One Knows The Whole Story Is The Surest Way To Fail.

If We Deliver On Time, But The Product Has Defects, We Have Not Delivered On Time.

The Cost Of Quality Is The Expense Of Doing Things Wrong.

If You Don't Know What The Defect Level Is, How Do You Know When To Get Mad?

Quality Is The Result Of A Carefully Constructed Cultural Environment. It Has To Be The Fabric Of The Organization, Not Part Of The Fabric.