Quality Has To Be Caused, Not Controlled.

If Anything Is Certain, It Is That Change Is Certain. The World We Are Planning For Today Will Not Exist In This Form Tomorrow.

Quality Means Conformance To Requirements, Not Elegance.

The Customer Deserves To Receive Exactly What We Have Promised To Produce - A Clean Room, A Hot Cup Of Coffee, A Nonporous Casing, A Trip To The Moon On Goassamer Wings.

It Is Not Possible To Know What You Need To Learn.

Eliminating What Is Not Wanted Or Needed Is Profitable In Itself.