It May Well Be That Creativity Is

Word Of Mouth Is The Best Medium Of All.

Imitation Can Be Commercial Suicide.

Just Because Your Ad Looks Good Is No Insurance That It Will Get Looked At. How Many People Do You Know Who Are Impeccably Groomed... But Dull?

Don't Confuse Good Taste With The Absence Of Taste.

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.