It's Management's Job To Know.

Competition Should Not Be For A Share Of The Market-but To Expand The Market.

It Is Important That An Aim Never Be Defined In Terms Of Activity Or Methods. It Must Always Relate Directly To How Life Is Better For Everyone. . . . The Aim Of The System Must Be Clear To Everyone In The System. The Aim Must Include Plans For The Future. The Aim Is A Value Judgment.

Managing By Results Only Makes Things Worse.

Knowledge Needs To Be A Verb.

Quality Is Everyone's Responsibility.