It's The Privilege Of A Lifetime For

I Despise Politics. There Is No Room For It In A Company. My Life Is Going To Be Way Too Short To Deal With That.

Our Business Is Not Based On Having Information About You. You’re Not Our Product. Our Product Are These, And This Watch, And Macs And So Forth. And So We Run A Very Different Company. I Think Everyone Has To Ask, How Do Companies Make Their Money? Follow The Money. And If They’re Making Money Mainly By Collecting Gobs Of Personal Data, I Think You Have A Right To Be Worried.

Apple Has A Culture Of Excellence That Is, I Think, So Unique And So Special. I'm Not Going To Witness Or Permit The Change Of It.

No One Should Have A Key That Turns A Billion Locks. It Shouldn't Exist.

I Just Want To Build Great Products.