Nobody Wants To Buy Sour Milk.

If Those Of Us In Positions Of Responsibility Fail To Do Everything In Our Power To Protect The Right Of Privacy, We Risk Something Far More Valuable Than Money. We Risk Our Way Of Life.

We Believe In Saying No To Thousands Of Projects So That We Can Really Focus On The Few That Are Truly Important And Meaningful To Us.

I Don’t Consider Myself An Activist, But I Realize How Much I’ve Benefited From The Sacrifice Of Others. So If Hearing That The Ceo Of Apple Is Gay Can Help Someone Struggling To Come To Terms With Who He Or She Is, Or Bring Comfort To Anyone Who Feels Alone, Or Inspire People To Insist On Their Equality, Then It’s Worth The Trade-off With My Own Privacy.

Excellence Has Become A Habit.

I Am Confident Our Best Years Lie Ahead Of Us And That Together We Will Continue To Make Apple The Magical Place That It Is.