Just Start. Start Now. Fail Often. Enjoy

The Conversation Is Happening About Your Brand Whether You're A Part Of It Or Not.

As The Amount Of Inputs Go Up, As The Number Of People And Ideas That Clamor For Attention Continue To Increase, We Do What People Always Do: We Rely On The Familiar, The Trusted And The Personal. The Incredible Surplus Of Digital Data Means That Human Actions, Generosity And Sacrifice Are More Important Than They Ever Were Before.

Viewing The Web As A Platform For Generosity Is Very Different Than Seeing An Opportunity To Turn It Into An Atm Machine.

You Can Use Social Media To Turn Strangers Into Friends, Friends Into Customers And Customers Into Salespeople.

When We Think About What Might Go Wrong, We're More Likely To Design Something That Goes Right.