Keep Your Eye On The Task, Not

What The Customer Buys And Considers Value Is Never A Product. It Is Always Utility, That Is, What A Product Or A Service Does For The Customer.

An Employer Has No Business With A Man's Personality... The Task Is Not To Change Personality, But To Enable A Person To Achieve And To Perform.

In A Rural Society Communities Are "given" For The Individual. Community Is A Fact, Whether Family Or Religion, Social Class Or Caste.

A Primary Task Of Management In The Developed Countries In The Decades Ahead Will Be To Make Knowledge Productive.

The Entrepreneur Always Searches For Change, Responds To It, And Exploits It As An Opportunity.