Kings Fear Change. Leaders Crave It.

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

Anything Worth Achieving In Life Has A Dip

If You're Not Willing To Face The Abyss Of Choice, You Will Almost Certainly Not Spend Enough Time Dancing With Opportunity.

Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.

Are You Copying Others? People Won't Pay Extra For That. You Won't Be Followed For That.