Manage The Cause, Not The Result.

The Customer Invents Nothing. New Products And New Services Come From The Producer.

You Can See From A Flow Diagram Who Depends On You And Whom You Can Depend On. You Can Now Take Joy In Your Work.

It Is Important That An Aim Never Be Defined In Terms Of Activity Or Methods. It Must Always Relate Directly To How Life Is Better For Everyone. . . . The Aim Of The System Must Be Clear To Everyone In The System. The Aim Must Include Plans For The Future. The Aim Is A Value Judgment.

It Is Not Enough That Top Management Commit Themselves For Life To Quality And Productivity. They Must Know What It Is That They Are Committed To - That Is, What They Must Do. These Obligations Cannot Be Delegated. Support Is Not Enough; Action Is Required.

When Asked What Single Event Was Most Helpful In Developing The Theory Of Relativity, Albert Einstein Replied, "figuring Out How To Think About The Problem".