Never Underestimate The Magnitude Of The Power

People Change What They Do Less Because They Are Given An Analysis That Shifts Their Thinking Than Because They Are Shown A Truth That Influences Their Feelings.

Managers Are Trained To Make Incremental, Programmatic Improvements. They Aren't Trained To Lead Large-scale Change.

If The Culture You Have Is Radically Different From An 'experiment And Take-risk' Culture, Then You Have A Big Change You Going To Have To Make - And No Little Gimmicks Are Going To Do It For You.

Leaders Establish The Vision For The Future And Set The Strategy For Getting There.

The Central Issue Is Never Strategy, Structure, Culture, Or Systems. The Core Of The Matter Is Always About Changing The Behavior Of People.