No One Is As Smart As All

Popular Is Not The Same Important, Or Often, Not The Same As Good.

Just Saying Yes Because You Can't Bear The Short-term Pain Of Saying No Is Not Going To Help You Do The Work.

Great Work Is Always Shunned At First.

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.

Leaders Who Set Out To Give Are More Productive Than Leaders Who Seek To Get.