Great Work Is Always Shunned At First.

Listen To Your Fear But Don't Obey It.

In General, Organizations Are Afraid To Fire Customers, No Matter How Unreasonable. This Is A Mistake. It's Good For You.

Every Single Important Thing We Do Is Something We Didn't Use To Be Good At, And In Fact, Might Be Something We Used To Fear.

Your Drudgery Is Another Person's Delight. It's Only A Job If You Treat It That Way. The Privilege To Do Our Work, To Be In Control Of The Promises We Make And The Things We Build, Is Something Worth Cherishing.

If You Hear My Idea But Don't Believe It, That's Not Your Fault; It's Mine. If You See My New Product But Don't Buy It, That's My Failure, Not Yours. If You Attend My Presentation And You're Bored, That's My Fault Too.