Our Attitude Is That If You Hire

You Could Raise The Price Of, Say, A Bottle Of Ketchup To $1.03 Instead Of $1, And No One Would Know. Raising Prices Just 3% Per Product Would Add 50% To Your Pretax Income. Why Not Do It? It's Like Heroin: You Do A Little And You Want A Little Bit More. Raising Prices Is The Easy Way.

You Destroy The Initiative Of The Working People If They Don't Feel They Have A Fighting Chance To Be A Part Of The American Dream.

It Doesn't Do Costco Any Good If Nobody Can Afford To Buy Anything.

If We Take Care Of The Business And Keep Our Eye On The Goal Line, The Stock Price Will Take Care Of Itself.

You Just Can't Get Too Focused On Worrying About What's Going To Happen In The Next Quarter. You Have To Worry About Where The Business Is Headed Long-term.