People Who Think Well, Write Well

I Always Said That Mega-mergers Were For Megalomaniacs.

Leaders Grasp Nettles.

Sound An Alarm! Advertising, Not Deals, Builds Brands.

The More Informative Your Advertising, The More Persuasive It Will Be.

Most Headlines Are Set Too Big To Be Legible In The Magazines Or Newspaper. Never Approve A Layout Until You Have Seen It Pasted Into The Magazine Or Newspaper For Which It Was Destined. If You Pin Up The Layouts On A Bulletin Board And Appraise Them From Fifteen Feet, You Will Produce Posters.