Plan The Sale When You Plan The

There Is No Such Thing As A Permanent Advertising Success.

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.

Products Are Made In The Factory, But Brands Are Created In The Mind.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.