Before You Can Have A Share Of

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'