Before You Can Have A Share Of

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.

A Good Ad Which Is Not Run Never Produces Sales.

Plan The Sale When You Plan The Ad

Whether Or Not The Standard Of Living Made Possible By Mass Production And In Turn By Mass Circulation, Is Supported By And Filled With The Work Of Us Hucksters, I Guess Is Something That Only History Can Decide.