Before You Can Have A Share Of

There Is No Such Thing As A Permanent Advertising Success.

I Think A Smart Woman Can Sell The Average Man Anything.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.