Play To Win, But Enjoy The Fun.

If You Can’t Advertise Yourself, What Hope Do You Have Of Advertising Anything Else?

Nobody Should Be Allowed To Create General Advertising Until He Has Served His Apprenticeship In Direct-response

Like A Midwife, I Make My Living Bringing New Babies Into The World, Except That Mine Are New Advertising Campaigns.

It Follows That Unless Your Headline Sells Your Product, You Have Wasted 90 Percent Of Your Money.

Don't Count The People That You Reach, Reach The People Who Count