Playing Safe Is Very Risky.

If You Can't Be Remarkable, Perhaps You Should Consider Doing Nothing Until You Can.

Emotions Are Far More Contagious Than Any Disease. A Smile Or A Panic Will Spread Through A Group Of People Far Faster Than Any Virus Ever Could. When You Walk Into The Office Or A Negotiation, Then, Wash Your Bad Mood Away Before You See Us. Don't Cough On Us, Don't Sneeze On Us, Sure, But Don't Bring Your Grouchiness, Your Skepticism Or Your Fear In Here Either. It Might Spread.

The Only Way To Consistently Grow In B2b Is To Be Better Than Very Good.

What People Want Is The Extra, The Emotional Bonus They Get When They Buy Something They Love.

The Rules Are Now Clear: No One Is Going To Inform You, But It's Easier Than Ever To Inform Yourself.