What People Want Is The Extra, The

Kings Fear Change. Leaders Crave It.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You’re Just A Middleman. “ “don’t Try To Be The ‘next’. Instead, Try To Be The Other, The Changer, The New. “ “everyone Is Not Your Customer. “ “fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

Understanding The Mythology Of Your Partner, Your Customer And Your Audience Is Far More Important Than Watching The Instant Replay Of What Actually Happened.

Anxiety Is Experiencing Failure In Advance. Tell Yourself Enough Vivid Stories About The Worst Possible Outcome Of Your Work And You'll Soon Come To Believe Them. Worry Is Not Preparation, And Anxiety Doesn't Make You Better.

Playing The Game Is A Form Of Winning The Game. In Those Competitions, We Win By Being Resilient.