What People Want Is The Extra, The

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.

One Way To Work The System Is To Work The System. The Other Way Is To Refuse To Work It.

All Marketers Are Liars Tell Stories.

You Gain Converts By Winning At Something The Existing Provider Didn't Think Was So Important.

The Problem With Putting It All On The Line Is That It Might Not Work Out. The Problem With Not Putting It All On The Line Is That It Will Never (ever) Change Things For The Better. Not Much Of A Choice, I Think.