The Best Favors Are Worth Doing For

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

The Thing Is, The Future Happens. Every Single Day, Like It Or Not. Sure, Tomorrow Is Risky, Frightening And In Some Way Represents One Step Closer To The End. But It Also Brings With It The Possibility Of Better And The Chance To Do Something That Matters.

Content Marketing Is All The Marketing That's Left.

If We Can Fall In Love With Serving People, Creating Value, Solving Problems, Building Valuable Connections And Doing Work That Matters, It Makes It Far More Likely We're Going To Do Important Work

We Notice What We Choose To Notice.