Profit Is Not A Cause But A

Everybody Has Accepted By Now That Change Is Unavoidable. But That Still Implies That Change Is Like Death And Taxes - It Should Be Postponed As Long As Possible And No Change Would Be Vastly Preferable. But In A Period Of Upheaval, Such As The One We Are Living In, Change Is The Norm.

Most Of What You Hear About Entrepreneurshi P Is All Wrong. It's Not Magic; It's Not Mysterious; And It Has Nothing To Do With Genes. It's A Discipline And, Like Any Discipline, It Can Be Learned.

Our Job In Life Is To Make A Positive Difference, Not Prove We're Right.

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"

Profitability Is The Sovereign Criterion Of The Enterprise.