Quit Or Be Exceptional. Average Is For

Many Things That Are True Are True Because You Believe Them.

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.

The Key To Success Is To Find A Way To Stand Out--to Be The Purple Cow In A Field Of Monochrome Holsteins.

People Are Buying Only One Thing From You: The Way The Engagement (hiring You, Working With You, Dating You, Using Your Product Or Service, Learning From You) Makes Them Feel.

Piracy Is Not The Problem, Obscurity Is.