The Key To Success Is To Find

Remarkable Visions And Genuine Insight Are Always Met With Resistance. And When You Start To Make Progress, Your Efforts Are Met With Even More Resistance. Products, Services, Career Paths... Whatever It Is, The Forces For Mediocrity Will Align To Stop You, Forgiving No Errors And Never Backing Down Until It's Over

The Problem With Putting It All On The Line Is That It Might Not Work Out. The Problem With Not Putting It All On The Line Is That It Will Never (ever) Change Things For The Better. Not Much Of A Choice, I Think.

Here's The Truth You Have To Wrestle With: The Reason That Art (writing, Engaging, Leading, All Of It) Is Valuable Is Precisely Why I Can't Tell You How To Do It. If There Were A Map, There'd Be No Art, Because Art Is The Act Of Navigating Without A Map. Don't You Hate That? I Love That There's No Map.

The Way You Make Something Happen Is To Do Something That A Fool Could Screw Up.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.